Why Members Switch Health Plans and What Plans Can Do to Keep Them

Date: 11/18/20

Health plans put extraordinary effort into building their reputations to attract and retain members. Yet a good reputation alone won’t guarantee customer satisfaction once members join a plan. Their experience with the plan and the benefits they have access to will determine whether members stick around or shop for something that better meets their needs.

Read the Why Members Switch Health Plans and What Plans Can Do to Keep Them Whitepaper (PDF)