Envolve, Inc., an integrated healthcare solutions company, has been awarded the 2019 Gold Aster Award in the Total Advertising category for its 2018 Integrated Marketing Campaign. The Aster Awards Program is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., and is an elite competition recognizing outstanding efforts in healthcare marketing and advertising.
The 2019 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories. A Gold Award means Envolve is in the top 5% of entries and scored 95 or better out of 100.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
Envolve’s campaign focused on using targeted tactics to reach its key audience rather than mass media. The campaign’s goal was to increase brand awareness and educate prospects about Envolve and the suite of solutions the company provides. The campaign included an influencer strategy and partnership with Modern Healthcare featuring targeted original print, online and electronic content, direct mail, targeted online display advertising, social media advertising, and paid search.
Campaign content created in conjunction with Modern Healthcare can be found on envolvehealth.com.
About Envolve, Inc.®
Envolve, Inc.® is a family of health solutions, working together to make healthcare simpler, more effective and more accessible for everyone. As an agent for change in healthcare, Envolve is committed to transforming the health of the community, one person at a time. Envolve unifies specialty pharmacy, PBM, vision, dental, 24/7 nurse advice services, diabetes management, MSO solutions, and more. For more information, please visit our website www.envolvehealth.com or contact us at firstname.lastname@example.org.