Envolve, Inc., an integrated healthcare solutions company, has been awarded a 2020 Bronze Aster Award in the Total Advertising Campaign category for its 2019 Integrated Marketing Campaign. The Aster Awards Program is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., and is an elite competition recognizing outstanding efforts in healthcare marketing and advertising.
The 2020 Aster Awards received thousands of entries from across the United States as well as several foreign countries. Participant’s entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
Envolve’s 2019 Integrated Marketing Campaign goal was to increase brand awareness and educate prospects about Envolve and the suite of solutions the company provides. The campaign included an influencer strategy and partnership with Modern Healthcare featuring targeted original print, online and electronic content, direct mail, targeted online display advertising, social media advertising, and paid search. The plan implemented highly targeted tactics to reach a limited prospect audience and the pre-roll video used to drive traffic to the campaign landing page yielded a 75 percent viewing completion rate.
Campaign content created in conjunction with Modern Healthcare can be found on envolvehealth.com.
About Envolve, Inc.®
Envolve, Inc.® is a family of health solutions, working together to make healthcare simpler, more effective and more accessible for everyone. As an agent for change in healthcare, Envolve is committed to transforming the health of the community, one person at a time. Envolve unifies specialty pharmacy, PBM, vision, dental, 24/7 nurse advice services, MSO solutions, and more. For more information, please visit our website www.envolvehealth.com or contact us at firstname.lastname@example.org.